About Us
Our Story
- We were established in 1985 in the Potteries town of Tunstall by father and son Alan and Lee Griffiths. Our business soon flourished to become a centre of fine Jewellery and friendly service in Staffordshire. A second shop opened shortly after in Nantwich, Cheshire.
- Right from the beginning, it was our aim to offer beautiful jewellery of the highest quality to our customers. We also prided ourselves on being approachable and knowledgeable. Alan had 25 years of prior experience in the Jewellery trade and was also a trained horologist. Lee was learning fast!
- As, like most professions, the jewellery industry changed over the years, so too did our business. The demand for more exquisite designs and larger diamond pieces meant that we evolved our offering to suit our ever more discerning clientele. We are still evolving today.
- Our customer base has grown over the years and many of them have become friends for life. We take great pleasure in the fact that, for those important occasions, our customers trust us to find the perfect piece of jewellery for themselves and their loved ones. Our old saying, ‘big enough to cope, small enough to care’, holds as true today as it did back in 1985.